2011 Pricing: S60 Sport Sedan

10 05 2010

The all-new S60 packs more style, performance and technology than many of its competitors, but at a substantially lower price when showroom equipped. The all-new 2011 Volvo S60 beats a showroom equipped 2011 BMW 335i xDrive by a whopping $7,150, and a Mercedes-Benz C350 by an impressive $1,765. The all-new 2011 Volvo S60 sport sedan goes on sale in late 2010.

copyright Volvo Cars of North America, LLC

The all-new Volvo S60 pricing and options

Despite the all-new S60 sport sedan being exceedingly well equipped right out of the gate, there are a number of attractive option packages and single options available.

2011 Volvo S60 T6 AWD – $37,700
Destination charges – $850

Premium Package – $1,500

Power glass moonroof
Power passenger seat
Dual Xenon gas discharge headlights with Active Bending Light (ABL)

Climate Package – $800

Heated front seat
Heated windshield washer nozzles
Headlight washers
Rainsensor wipers
Interior Air Quality System (IAQS)

Multimedia Package – $2,700

Premium Multimedia Sound System with MultEQ XT by Audyssey,
Dolby Pro Logic II, 650 watts, 12 premium loudspeakers
Rear park assist camera
Navigation system with real time traffic updates
Map Care with two complimentary navigation updates

Technology Package – $2,100

Pedestrian Detection with Full Auto Brake
Adaptive Cruise Control (ACC) with Queue Assist
Collision Warning with Full Auto Brake
Distance Alert
Lane Departure Warning
Single Options

Metallic paint – $550

Premium Electric Silver paint – $675

Urbane Wood inlays – $300

Front and rear Park Assist – $500

Blind Spot Information System (BLIS) – $700

Personal Car Communicator (PCC) – $550

Touring chassis – N/C option

FOUR-C (Continuously Controlled Chassis Concept) Active Chassis – $750

17-inch “Njord” alloy wheels – N/C option

17-inch “Njord” alloy wheels with self supporting tires – $500

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Volvo gets Naughty

3 03 2010

Arnold Worldwide has partnered with EuroRSCG 4D to develop an integrated campaign to promote the introduction of the new Volvo S60 at the Geneva Auto Show. The theme, “The Naughty Volvo”, aims to build on the brand’s responsible reputation by showing it has a fun and adventurous side, too.

The campaign objective is to spark conversation about the new model among driving enthusiasts by demonstrating the S60’s driving dynamics, design and innovative technology. The campaign launches with a digital experience in March and will expand throughout the year to include TV, social marketing, press ads, experiential activity, outdoor and CRM elements.


The online campaign centers around three Naughty Volvo Films shot at Volvo’s proving grounds in Sweden. The digital experience allows consumers to engage with the films, which feature increasingly mischievous product demonstrations. Users will be able to turn up the films from levels one to three to increase the excitement of the product demonstration. The films can be accessed at www.naughty.volvocars.us.

Level One of the first film showcases The Naughty Volvo going through a product demonstration called Slalom. It shows the S60 undertaking a standard slalom test and finishes with the tagline, “Want it Naughty?” Level Two shows a naughtier looking S60 turning from standard orange to a hot red color completing the same course, but this time driving oh-so-close to delicate objects such as porcelain plates and a goldfish bowl which are precariously placed on top of the slalom cones. The end of Level Two asks the question, “Want it even naughtier?” Level Three shows the new S60 negotiating the same course, only this time driving backwards with expert precision. It ends with, “Not naughty enough? You tell us.”

At this point, users will be invited into a crowd-sourcing program where fans of the car are invited to submit ideas on how to create a Level Four experience, the most adventurous and mischievous of the product demos. The winning ideas will be produced by Arnold and EuroRSCG 4D and released prior to the S60’s on-sale date later this year.





Esref Armagan completes painting of S60

7 12 2009

In our October 2009 post “Blink Artist first to see 2010 S60“,  we talked about blind artist Esref Armagan going to Volvo to paint the 2010 S60.  Well Esref has completed the painting (see below) and it’s up for sale on ebay.

2010 S60 Armagan

Using his hands as sensors Esref Armagan felt his way round the all-new Volvo S60 with its dynamic sculpted form with his hands and then did the painting all the while he was documented on film. The resulting documentary Volvo S60 Blind Preview got an  overwhelming reception from Volvo fans around the world.  Please find the film below.





Pedestrian Detection for Volvo S60 in 2010

12 10 2009

detectionRecently, sharp-eyed citizens in Copenhagen have had the opportunity to get a sneak preview of the upcoming, sporty Volvo S60 – which won’t be introduced to the world until next year.

A disguised prototype of the new sedan model has been rolling through the streets of the Danish capital in order to test a groundbreaking new safety technology that can detect a pedestrian in front of the car and brake automatically if the driver doesn’t react in time, to avoid an accident.

The new technology – Collision Warning with Full Auto Brake and Pedestrian Detection – will be introduced together with the all-new Volvo S60 in 2010. Volvo Cars’ safety experts have been working with Pedestrian Detection technology for ten years and test cars have been rolling all over the world – most recently in the busy streets of Copenhagen.

“Factors like traffic behavior, road conditions and climate must be taken into account in the design of the final system. All told we have collected more than 300,000 miles of real-life data. We can also use the information from these traffic tests to conduct advanced computer simulations,” says Thomas Broberg, Senior Safety Adviser at Volvo Cars.

The next step – protecting the unprotected

The new safety functions in Collision Warning with Full Auto Brake and Pedestrian Detection represent the next stage in Volvo Cars’ continuous development of technology to detect risky situations and help the driver mitigate or avoid accidents by providing support in the decision-making process.

“The previous stages were developed to help the driver avoid collisions with other vehicles.

Now we are taking a giant step forward with a function that also boosts safety for unprotected road-users. What is more, we are advancing from fifty percent to full automatic braking power. To the best of our knowledge, none of our competitors have made such progress in this area,” explains Thomas Broberg. He adds:

“This technology helps us take an important step towards our long-term vision of designing cars that do not crash. Our aim for 2020 is that no-one should be killed or seriously injured in a Volvo.”

First a warning, then automatic braking

Collision Warning with Full Auto Brake and Pedestrian Safety consists of a new dual-mode radar unit integrated into the car’s grille, a camera behind the inside rear-view mirror and a central control unit. The radar and camera continuously monitor the road in front of the car. The radar’s task is to detect objects and measure the distance to them. The camera determines what type of objects they are.

In an emergency situation, the driver is first alerted by an audible warning together with a flashing light in the windscreen’s head-up display. In order to prompt an immediate, intuitive reaction, the visual warning is designed to look like a brake light coming on. If the driver does not respond to the warning and the system assesses that a collision is imminent, the car’s brakes are applied with full braking power.

“Active brake deployment requires that the object is confirmed by both the radar and the camera. Thanks to state-of-the-art sensor technology, it is now possible to engage full braking power,” explains Thomas Broberg.

Images  Copyright Volvo Car Corporation





Volvo’s City Safety feature gets another award

2 04 2009

Genius Award 2009Volvo receives the prestigious “Genius 2009” awarded by the insurance company Allianz Versicherungs AG.

“This award is a great honor because it singles out our great commitment to the development of innovative safety systems,” said Thomas Viehweg, Managing Director of Volvo Car Germany.

Volvo City Safety offers more safety especially in congested city traffic and is enabled at speeds up to 30 km/h. The system operates with an optical laser which continuously monitors traffic. For example, City Safety recognizes a sudden braking by the vehicle in front of the car. If the driver does not react, the system automatically triggers an emergency stop. The system can prevent a collision completely if the relative speed difference between the two vehicles is less than 15 kph. In the range of 15 to 30 kph, the emphasis is on effectively reducing the collision speed, minimizing the consequences of the accident.





2010 Volvo S60, what’s in store

1 03 2009

Volvo’s  Sports Sedan the S60 is getting a makeover in 2010.  Volvo has a lot of competition in this class with BMW, Audi, and even the American car makers making headway (e.g. The Pontiac G8).   The new S60 must be sleeker, quicker, and have some high tech bells and whistles.    I’m excited to see what Volvo will come up with.

Items featured in the 2010 Volvo S60 Concept (What will make it into the production model….only time will tell):

  • Viking longboat headlamps.
  • Cleaner lines inside and out.
  • Car and pedestrian detection system.
  • Adaptive cruise control
  • Reduced CO2  emissions:
  • high-efficiency GTDi (Gasoline Turbocharged Direct Injection) technology.
  • Stratified combustion. The combustion chamber is designed such that a mist consisting of the optimal blend of air and fuel is formed around the spark plug, surrounded in turn by pure air. This allows the engine to operate with a surplus of air, thus cutting fuel consumption.
  • Start/stop, a functionality that switches off the engine when the car is at a standstill.
  • Powershift. Two manual gearboxes work in parallel, each regulated by its own clutch.
  • EPAS (Electric Power Assisted Steering). In principle an “electric servo” where the conventional hydraulic pump has been replaced by an electric motor.
  • “DRIVe-Mode”. Gives the driver the possibility of reducing fuel consumption via an “economy mode” that limits the function of a number of selected electrical or mechanical systems.
  • Grille shutter. A wind-deflecting panel that can be closed to reduce air drag when there is less need for cooling air.
  • Flat underbody panels.
  • The use of lightweight materials in the car body.

For pics of the 2010 S60 concept go to the Volvo Newsroom.