Volvo using Social Media to push the 2010 XC60

28 02 2009

There is a lot of hype about the 2010 Volvo XC60,  Volvo is pushing the crossover like no other vehicle in the past.  The XC60 is making it’s way around the US in the VOL Tour (with two dots over the “O” ).   The XC60 is making good use of social media. They have every XC60 event  being recorded on flickr.  They also have a Facebook and twitter account related to the New XC60.   Kudos to Volvo for pulling out all the stops.

THE XC60 T6 AWD BY THE NUMBERS

MSRP    $37,200

Destination Charge    $825

OPTION PACKAGES

Climate Package    $1,000

Heated front seats

Heated rear seats

Heated windshield washer nozzles

Rainsensor windshield wipers

Headlamp washers

Interior Air Quality System (IAQS)

Humidity Sensor

Technology Package    $2,700

Dynaudio® Premium Sound System,  Dolby Pro-Logic II® Surround Sound, 650-watt amplifier, 12 Dynaudio® speakers, rear seat headphone jacks, audio controls

Volvo Navigation System with Real Time Traffic, DVD map data and remote control

Rear Park Assist Camera

Collision Avoidance Package    $1,695

Adaptive Cruise Control (ACC)

Collision Warning with Auto Brake (CWAB)

Distance Alert (DA)

Driver Alert Control (DAC)

Lane Departure Warning (LDW)

Convenience Package    $1,000

Grocery bag holder

12V power outlet in cargo area

Front and rear park assist

Power tailgate

Homelink remote garage door opener

OPTIONS

Black Sapphire Metallic    $525

Electric Silver Metallic    $675

Maple Red Pearl    $525

Barrents Blue    $525

Silver Metallic    $525

Lime Grass Green Pearl    $525

Savile Grey Pearl    $525

Terra Bronze Pearl    $525

Dual onboard two-stage child booster seats with adaptive seatbelts and power child rear door locks    $495

Dual Xenon with Gas Discharge Headlights with Active Bending Light    $800

Blind Spot Information System (BLIS)    $695

Personal Car Communicator (PCC) with Keyless drive    $550

Nordic Light Oak inlays    $295

Panorama moonroof n/c

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